We’re dedicated to helping B2B organisations unlock performance through strategic clarity, practical tools and real collaboration.
Jamie Mitchell
Co-founder & Director
Jamie is a transformational commercial leader with over 25 years’ experience in international sales and key account management. He’s led large-scale teams across global markets, driving growth and turnaround in complex B2B environments, including EdTech and industrial distribution.
As Director of Caminoro Consulting, Jamie now helps organisations build high-performing account management teams, improve commercial outcomes, and develop scalable sales strategies. He is known for his clarity, people-first approach, and relentless focus on execution.
George I’ons, MBA, FCMI CMgr
Co-founder & Director
George is a strategy and transformation leader with over 25 years’ experience in the MedTech sector. He has successfully led cross-functional initiatives across product development, commercial strategy, operations, and change management — including launching award-winning products and delivering large scale process improvements.
At Caminoro Consulting Ltd, he works with clients to develop strategies that align vision with execution — and delivers outcomes that are practical, sustainable, and commercially sound.
Our values shape how we work.
Trust
We aim to earn your trust by being excellent at what we do, and by treating people with respect and care. Whether we’re working with clients, suppliers, or collaborators, we strive to build relationships grounded in competence and goodwill — because meaningful work starts with trust.
Collaboration
We believe the best results come from working with people, not on them. That means co-creating solutions, involving the right voices, and building shared ownership. You’ll see this in how we run workshops, how we communicate, and how we help your teams move forward.
Courage
We’re here to help, not to flatter. We aim to speak the truth as we see it — even when it’s uncomfortable — because real change depends on honest insight and clear direction.
Legacy
We want our work to matter long after we’ve stepped away. That means building your people’s capability and commitment so that change doesn’t fade. Through involvement, communication, and team development, we help embed progress in a way that lasts.
Generosity
We aim to be generous in spirit — with our time, attention, and care. Our approach is shaped by a belief in doing right by others and helping people thrive.
