Insights
Practical perspectives on B2B sales effectiveness: why underperformance is so often misdiagnosed, where sales delivery breaks down, and which changes move revenue. Each piece starts from a real client engagement, anonymised, and opens out into the wider question it raises.
Featured · Sales capability
You Can’t Train Your Way Out of a Capability Gap You Haven’t Mapped
Most sales training washes over teams because the gaps were never mapped. What to ask, and answer, before spending a pound on development.
Key Account Management Rarely Fails for Lack of Strategy
Strategy is rarely the problem. Account management fails when structures, processes, and behaviours are never made operational; here is the machinery that separates the two.
If any of this reads like your business, that is usually a good reason to talk.